SOCIAL MEDIA EXPERT- FREELANCER — NISSAN EUROPE (1 an)

Management – Team building

• Coordination de 27 pays de l’Union Européenne
• Focus sur 5 pays : Royaume-Uni, France, Allemagne, Espagne, Italie.
• Gestion quotidienne de 5 agences fournisseurs.
• Soutien sur les campagnes Social Media des autres départements ( PR, Event, CRM, Digital, TV)

 

Strategie

• Stratégie programme Influencer (20 pays)
• Stratégie lancement YouTube (27 pays)
• Mise en place de la collaboration entre l’équipe Social Media et l’équipe CRM pour créer une équipe Social CRM.
• Gestion de la publicité Social Media: lignes directrices média, prévisions, investissement, ciblage et analyses.
• Stratégie de Social paid et social tracking

 

Management Social Media

• Gestion du marketing produit Europe: Qashqai, Juke, Xtrail, Pulsar, Note, Micra, Navara.

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SOCIAL MEDIA & DIGITAL PROJECT MANAGEMENT
– Strategist / Planner: Watch, trends, brainstorming, search, strategy, tactic, mechanisms, media.
– Production: Content creation, development, assets, copyrighting.
– International team coordination: Team building, organization, planning, reports.
– Social paid media strategist: Forecasting, targeting, investment, paid media efficiency reporting.
– Analytics & Performances: Metrics, tools, analytics, KPIs.

 

SOCIAL INFLUENCER CAMPAIGN MANAGEMENT
– E-Reputation: Analytics, customer insights, recommendation.
– Influencer strategy: KPIs definition, creation of operational plan.
– Networking: Press & blogger relationship, partnership, social networks.
– Campaign deployment: Coordination, events, production.
– Influencer campaign performance reporting: SOV, reach, sentiments, volume.