Nissan Europe - Tendances Com
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Tendance com


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SOCIAL MEDIA EXPERT- FREELANCER — NISSAN EUROPE (1 an)

selective focus photography of white car beside road

Management – Team building

  • Coordination de 27 pays de l’Union Européenne
  • Focus sur 5 pays : Royaume-Uni, France, Allemagne, Espagne, Italie.
  • Gestion quotidienne de 5 agences fournisseurs.
  • Soutien sur les campagnes Social Media des autres départements ( PR, Event, CRM, Digital, TV)

 

Strategie

  • Stratégie programme Influencer (20 pays)
  • Stratégie lancement YouTube (27 pays)
  • Mise en place de la collaboration entre l’équipe Social Media et l’équipe CRM pour créer une équipe Social CRM.
  • Gestion de la publicité Social Media: lignes directrices média, prévisions, investissement, ciblage et analyses.
  • Stratégie de Social paid et social tracking

 

Management Social Media

  • Gestion du marketing produit Europe: Qashqai, Juke, Xtrail, Pulsar, Note, Micra, Navara.

SOCIAL MEDIA & DIGITAL PROJECT MANAGEMENT
– Strategist / Planner: Watch, trends, brainstorming, search, strategy, tactic, mechanisms, media.
– Production: Content creation, development, assets, copyrighting.
– International team coordination: Team building, organization, planning, reports.
– Social paid media strategist: Forecasting, targeting, investment, paid media efficiency reporting.
– Analytics & Performances: Metrics, tools, analytics, KPIs.

 

SOCIAL INFLUENCER CAMPAIGN MANAGEMENT
– E-Reputation: Analytics, customer insights, recommendation.
– Influencer strategy: KPIs definition, creation of operational plan.
– Networking: Press & blogger relationship, partnership, social networks.
– Campaign deployment: Coordination, events, production.
– Influencer campaign performance reporting: SOV, reach, sentiments, volume.

 

Marketing Strategy management-skills, content-creation, brand-consulting, media-buying, twitter-marketing, instagram-marketing, facebook-marketing, social-media-management, social-media-marketing, data-analysis