Management – Team building
- Coordination of 27 countries in the European Union.
- Focus on 5 countries: United Kingdom, France, Germany, Spain, Italy.
- Daily management of 5 providers agencies.
- Social media campaign support of the other department campaign ( PR, Event, CRM, Digital, TV)
- Influencer program strategy scope 20 countries.
- YouTube strategy establishment scope 27 countries.
- Set-up collaboration between social media team and CRM team to create a Social CRM team.
- Social media ads management: media guidelines, forecasting, investment, targeting & analytics.
- Social paid efficiency, social tracking strategy
Social media management
- Europe marketing product management: Qashqai, Juke, Xtrail, Pulsar, Note, Micra, Navara.
SOCIAL MEDIA & DIGITAL PROJECT MANAGEMENT
– Strategist / Planner: Watch, trends, brainstorming, search, strategy, tactic, mechanisms, media.
– Production: Content creation, development, assets, copyrighting.
– International team coordination: Team building, organization, planning, reports.
– Social paid media strategist: Forecasting, targeting, investment, paid media efficiency reporting.
– Analytics & Performances: Metrics, tools, analytics, KPIs.
SOCIAL INFLUENCER CAMPAIGN MANAGEMENT
– E-Reputation: Analytics, customer insights, recommendation.
– Influencer strategy: KPIs definition, creation of operational plan.
– Networking: Press & blogger relationship, partnership, social networks.
– Campaign deployment: Coordination, events, production.
– Influencer campaign performance reporting: SOV, reach, sentiments, volume.