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Nissan Europe » By Emilie Bramly » Post » Tendances Com
Tendance com

Scope : 27 countries in Europe
Mission : 9 months
SOCIAL MEDIA & DIGITAL PROJECT MANAGEMENT
– Strategist / Planner: Watch, trends, brainstorming, search, strategy, tactic, mechanisms, media.
– Production: Content creation, development, assets, copyrighting.
– International team coordination: Team building, organization, planning, reports.
– Social paid media strategist: Forecasting, targeting, investment, paid media efficiency reporting.
– Analytics & Performances: Metrics, tools, analytics, KPIs.

SOCIAL INFLUENCER CAMPAIGN MANAGEMENT
– E-Reputation: Analytics, customer insights, recommendation.
– Influencer strategy: KPIs definition, creation of operational plan.
– Networking: Press & blogger relationship, partnership, social networks.
– Campaign deployment: Coordination, events, production.
– Influencer campaign performance reporting: SOV, reach, sentiments, volume.